![]() ![]() ![]() In the past, it has partnered with brands like Mountain Dew and Doritos for similar initiatives. Such promotions, which might include double XP tokens, operator skins, and other cosmetic goodies, are not new for the Call of Duty franchise. The images suggested that players could earn bonus in-game rewards from purchasing Monster Energy drinks. While the leak unveiled the game's title and logo, it also hinted at a potentially lucrative partnership between Activision and Monster Energy. This approach has proven popular with fans, as it fosters an atmosphere of camaraderie and shared anticipation. This tongue-in-cheek approach to leaks reflects an emerging trend in the industry: When the leak is too substantial to ignore, embrace it with humor. Anyone have an energy drink they can spare?įollow Xfire on Google and be the first to get our latest content! The tweet read, "Anyone have an energy drink they can spare?" While Activision Blizzard, the company behind the series, refrained from making an official announcement, this acknowledgement all but confirms its legitimacy. Since it's impossible to put the genie back into the bottle, the official Call of Duty Twitter account could do nothing else but give a humor-infused response. But, in this case, this isn't so much a leak as it is a breakdown in the communication channels.Īfter all, who else would give Monster Energy the green light to release the promotional material? In an industry rife with leaks, it's not uncommon for anticipated games to make their debut via unofficial channels. The menacing figure lurking in the background behind Price is likely the villainous Vladimir Makarov, a callback to the original Modern Warfare trilogy. Backing this visually striking logo is the iconic character, Captain Price, confirming his return to the series. The photos showcased boxes showcasing the unmistakable logo of Call of Duty, seated atop the words "Modern Warfare" with three bold, red bars underneath, which is a symbol of the Roman numeral III. This accidental reveal went rounds on the internet when the eagle-eyed Twitter user shared images of an upcoming promotion with Monster Energy, the energy drink powerhouse. This glimpse into the future of one of the most enduring FPS game series in history arrived straight from new promotional material for none other than Monster Energy drinks - a leak as action-packed as the games themselves if ever there was one. Captain Price, once again, features prominently in the leaked promotional material for Call of Duty: Modern Warfare 3. The back-to-back capital Rs remain and get implemented across the entire brand.In an unpredictable twist of events, the most on-brand leak in recent memory has given fans of the Call of Duty franchise a taste of the anticipated next installment: Call of Duty: Modern Warfare 3. Even the new wordmark incorporates a star and is now slimmer and more energetic than the previous one. The PepsiCo Design & Innovation team ditched the yellow for a more flamboyant metallic gold to go with black-which happens to be the same colors as the Vegas NHL Golden Knights-and the star becomes the drink's visual Polaris, integrated across sub-brands like Juiced and Boom. According to PepsiCo, Rockstar has been sporting the same look for over a decade, and given every brand's penchant for redesigning, it was high time. PepsiCo rolled the new brand (acquired in 2020) into their Global Design shop for a new identity and significant redesign. The drink was also due for a visual refresh to maintain its spotlight in the still fiercely fought category. From its early days in Las Vegas, the energy drink was known for its black and yellow colorway and promises of giving consumers the energy to “party like rockstars.” Fast-forward past a couple of successful decades in the crowded energy drink market and the Rockstar brand is now a part of PepsiCo’s portfolio of beverages and decoupled from its gross past. Rockstar Energy was founded in 2001 by Russell Weiner, the son of venomous conservative talk show host Michael Savage.
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